Privacy Policy
FA WIZARD PRIVATE LIMITED (FA WIZARD PVT. LTD.), Trading as FIRST ADVISER
- Effective Date: September 15, 2025
- Corporate Identification Number (CIN): U74999DL2020PTC372548
This Privacy Policy applies to the KIVA mobile application on both Google Play (Android) and the Apple App Store (iOS), and to the First Adviser website and services.
- Application name: KIVA – Intelligence into Action
- Google Play package name (Android): com.firstadviser
- Apple App Store bundle identifier (iOS): com.firstadviser
- Developer name on Google Play: FA WIZARD PRIVATE LIMITED
- Developer / Seller name on the Apple App Store: FA WIZARD PRIVATE LIMITED (Apple Team ID: NJ77H8H4Q5)
- Legal entity / Owner: FA WIZARD PRIVATE LIMITED, also written as FA WIZARD PVT. LTD., trading as FIRST ADVISER (CIN: U74999DL2020PTC372548)
- Developer contact email: techdevelopmentfa@gmail.com (Google Play) | ashwini.mishra@firstadviser.co (Apple App Store)
- Support / Privacy contact: support@firstadviser.co
KIVA is owned by FA WIZARD PRIVATE LIMITED (also written as FA WIZARD PVT. LTD., trading as FIRST ADVISER), which is the data controller responsible for the personal data described in this policy. On the Apple App Store the app is published directly by FA WIZARD PRIVATE LIMITED. On Google Play it is published under the developer account FA WIZARD PRIVATE LIMITED, the same legal entity that owns and operates the App.
References in this policy to “First Adviser”, “the Company”, “we”, “us” or “our” mean FA WIZARD PRIVATE LIMITED, the developer of record on both Google Play and the Apple App Store, and include the KIVA application on both Android and iOS.
On this page
Introduction
FA WIZARD PRIVATE LIMITED, also written as FA WIZARD PVT. LTD. ("Company" or "We"), trading as FIRST ADVISER, owner of the KIVA mobile application (“KIVA” or the “App”, distributed under the identifier com.firstadviser on the Apple App Store by FA WIZARD PRIVATE LIMITED and on Google Play by the developer FA WIZARD PRIVATE LIMITED), respects your privacy and is committed to protecting it through compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you use the KIVA application, visit our services or website, or engage with our financial solutions, and our practices for collecting, using, maintaining, protecting and disclosing that information.
FIRST ADVISER is a trade name of FA WIZARD PVT. LTD., a Private Limited company registered under the Companies Act, 2013, incorporated in Delhi, India. This policy applies to the information we collect:
- Through our financial services and consultations
- On our website and digital platforms
- In email, text, SMS, WhatsApp and other electronic communications between You and First Adviser
- Through the KIVA mobile application, other mobile applications and digital interfaces
- When you interact with our channel partners, banking partners, and third-party services
- Any other sources related to our financial services
Important Communication Consent: Even if you have registered with the Do Not Disturb (DND) or Do Not Call (DNC) service, you authorize us to contact you via call, SMS, Email, WhatsApp, and other communication channels from First Adviser and our partnering Banks/NBFCs for loan processing, financial services, and related purposes for up to 365 days from the date you engaged with our services.
Definitions
For this policy:
- Personal Data: Information by which an individual User can be identified, including financial and credit information.
- Account: A unique profile created for accessing our financial services.
- Company: FA WIZARD PRIVATE LIMITED (FA WIZARD PVT. LTD.), trading as FIRST ADVISER, Office No. 517-518-519, Suneja Tower-2, District Centre, Janakpuri, New Delhi - 110058
- Application / App (KIVA): The “KIVA – Intelligence into Action” mobile application for Android and iOS, distributed on Google Play and the Apple App Store under the package name / bundle identifier com.firstadviser. It is published on the Apple App Store by FA WIZARD PRIVATE LIMITED (Team ID NJ77H8H4Q5) and on Google Play under the developer account “FA WIZARD PRIVATE LIMITED”, and is owned by FA WIZARD PRIVATE LIMITED (trading as FIRST ADVISER).
- Financial Services: Loan facilitation, credit assessment, SME funding, and related financial solutions provided by First Adviser.
- Banking Partners: Private and Nationalised Banks and NBFCs with which we collaborate for loan products.
- You/User: The individual or entity accessing our financial services.
- Controller: FA WIZARD PRIVATE LIMITED (FA WIZARD PVT. LTD.) is responsible for processing and protecting Your Personal Data
Information We Collect
We collect information only after obtaining your free, specific, informed, and unambiguous consent, including:
Personal Information
- Name, address, contact details, email address, phone number
- Government-issued identification (PAN, Aadhar, Passport, Driving License)
- Date of birth, age, gender, marital status
- Employment details, income information, business details
- Bank account information and financial statements
- Credit history and credit bureau reports
- Property details and collateral information
Financial Data
- Income statements and tax returns
- Bank statements and transaction history
- Credit scores and credit bureau reports
- Loan application details and repayment history
- Investment and asset information
Automatic Data Collection
- Website usage patterns and navigation details
- Device information, IP addresses, browser type
- Location data when using our services
- Cookies and tracking technologies for service improvement
How We Collect Information
- Directly from You: When you apply for loans, fill out forms, or engage with our services.
- Automatically: Through website interaction, mobile apps, and digital platforms.
- From Third Parties:
- Credit bureaus and financial institutions
- Banking partners and NBFCs
- Government databases and verification agencies
- Channel partners and referral sources
- Camera and Microphone Access: For KYC verification and document authentication to ensure smooth loan approval processes. This data is not stored or shared with unauthorised parties.
KIVA Mobile App Permissions and Data
The KIVA mobile application (Android and iOS, identifier com.firstadviser) requests the following device permissions. Each permission is optional, is requested only at the point it is needed, and can be revoked at any time from your device settings.
- Camera: so you can capture and attach a photo as supporting evidence for a work activity, and for KYC and document verification. Images are uploaded only when you choose to attach them.
- Photos / Media library: so you can select an existing image to attach as supporting evidence or as a required document. We access only the files you explicitly select.
- Location: to record the location at which you punch in and punch out, so that your attendance log is accurate. Location is captured only while the app is in use, at the moment you perform these actions. KIVA does not collect location in the background and does not track your movements.
- Files and documents: so you can upload documents required for an application or activity.
- Notifications: to send you task, approval and attendance related alerts.
Data collected by the KIVA app includes your account and profile details, work activity and attendance records, documents and photos you upload, punch-in/punch-out location, and device identifiers and diagnostic data used for security and app stability.
KIVA does not sell your personal data, does not share it with data brokers, and does not use it for third-party advertising or cross-application tracking. Data is transmitted over encrypted connections and is shared only as described in the “Information Sharing and Disclosure” section of this policy.
You can request deletion of your KIVA account and associated data at any time from within the app or at firstadviser.co/account-deletion. See the “Your Rights” section for details.
How We Use Your Information
We use the collected information for:
- Loan Processing: Application assessment, credit evaluation, and loan facilitation
- KYC Compliance: Identity verification and regulatory compliance
- Banking Partner Coordination: Sharing relevant information with partner banks/NBFCs
- Customer Service: Providing support and addressing queries
- Risk Assessment: Credit analysis and fraud prevention
- Marketing: Promoting relevant financial products and services
- Legal Compliance: Meeting RBI guidelines and regulatory requirements
- Service Improvement: Enhancing our financial solutions and customer experience
- Communication: Sending updates, alerts, and important notifications
- Analytics: Understanding customer behaviour and service optimisation
Information Sharing and Disclosure
We may share your information with:
Banking Partners
- Private and Nationalised Banks for loan processing
- NBFCs for credit assessment and approval
- Financial institutions for verification purposes
Third-Party Service Providers
- Credit bureaus for credit score verification
- KYC verification agencies
- Payment processors and financial service providers
- Technology partners for service delivery
Legal Requirements
- Regulatory authorities (RBI, SEBI, etc.)
- Law enforcement agencies, when legally required
- Court orders and legal proceedings
- Fraud prevention and investigation
We ensure all third parties maintain confidentiality and use information only for specified purposes.
Data Security
We implement robust security measures, including:
- SSL encryption for data transmission
- Secure servers with firewall protection
- Access controls and authentication systems
- Regular security audits and updates
- Appointment of Data Protection Officer (DPO)
Your information safety also depends on maintaining the confidentiality of passwords and login credentials.
Your Rights
Right to Information
- Summary of personal data processing
- Details of information shared with third parties
- Processing activities and purposes
Right to Correction and Updation
- Modify or update personal information.
- Correct inaccurate data in our records
Right to Erasure (Account and Data Deletion)
- Request deletion of personal information
- Request deletion of your KIVA account
- Subject to legal retention requirements
KIVA users may request deletion of their account and associated data at any time, either from within the KIVA app or by visiting firstadviser.co/account-deletion, or by writing to support@firstadviser.co from the email address registered with the account.
What is deleted: your account profile, login credentials, contact details, uploaded documents, activity and attendance records, device identifiers, and location data captured through the KIVA app.
What is retained: loan application, KYC and transaction records that we are required to preserve under the Reserve Bank of India guidelines, Know Your Customer norms, Anti-Money Laundering regulations, and the Income Tax Act. Such records are retained for the statutory period (generally up to 8 years), kept only for legal and regulatory compliance, and are not used for any other purpose.
Right to Withdrawal
- Withdraw consent for data processing.
- Opt-out of marketing communications.
Right to Grievance Redressal
- File complaints with our Data Protection Officer
- Appeal to the Data Protection Board of India if unsatisfied
Data Retention
We retain personal data as long as necessary for:
- Service provision and customer relationship
- Legal compliance and regulatory requirements
- Dispute resolution and fraud prevention
- Business continuity and record-keeping
Upon an erasure or account deletion request, data will be deleted within 7 days unless retention is legally required. Requests submitted from within the KIVA app or at firstadviser.co/account-deletion are acknowledged by email and processed within the same period.
Grievance Redressal
Data Protection Officer Contact:
- Email: support@firstadviser.co
- Phone: 9540-59-4405 | 1800-572-1650
- Address: Office No. 517-518-519, Suneja Tower-2, District Centre, Janakpuri, New Delhi - 110058
Grievances will be addressed within 15 days of receipt. Users must exhaust our grievance mechanism before approaching the Data Protection Board of India.
Changes to Privacy Policy
We may update this policy periodically. Material changes will be communicated via:
- Email notifications to registered users
- Website announcements
- SMS alerts for significant changes
Continued use of our services constitutes acceptance of updated terms.
Contact Information
FA WIZARD PRIVATE LIMITED (FA WIZARD PVT. LTD.), Trading as FIRST ADVISER
Owner of the KIVA – Intelligence into Action mobile application (Google Play and Apple App Store identifier: com.firstadviser). Published on the Apple App Store as FA WIZARD PRIVATE LIMITED (Team ID NJ77H8H4Q5) and on Google Play under the developer account FA WIZARD PRIVATE LIMITED (techdevelopmentfa@gmail.com).
Corporate Office:
Office No. 517-518-519, Suneja Tower-2,
District Centre, Janakpuri,
New Delhi - 110058
Phone: 9540-59-4405 | 1800-572-1650
Email: support@firstadviser.co
Website: firstadviser.co
Compliance and Regulatory Information
This privacy policy complies with:
- Information Technology Act, 2000
- Digital Personal Data Protection Act, 2023
- Reserve Bank of India Guidelines
- Know Your Customer (KYC) norms
- Anti-Money Laundering regulations
By using the KIVA application or engaging with First Adviser services, you acknowledge that you have read, understood, and agree to this Privacy Policy.
Disclaimer: First Adviser acts as a facilitator for financial services. We do not directly disburse loans but connect customers with trusted banking partners. We do not charge any fees to customers for our loan facilitation services. Our platform helps you explore and compare loan offers from verified Banks and NBFCs across India.