Geographical reach: DSA’s play a crucial role in Lending Ecosystem as they have a better physical touch base with the customers specially when it comes to deeper geographies where Banks direct reach is minimal.

Cost effective model for small Banks & NBFC’s: With small Banks & NBFC’s penetration in Retail loan segment increasing YOY @ the scope of sourcing Business through DSA’s becomes more vital as they don’t operate on in-house Branch models. They source only through DSA’s being more cost effective & wide geo reach.

With increasing Digital lending platforms ( Fintechs and NBFC’s), DSA‘s are the most favoured sourcing channels for all these lending institutions as they don’t have any in house sourcing models/location presence.

DSA’s Portfolio behaviour across Lending institutions behaves better as there is always a direct & consistent human touch & guidance involved with the customers which helps in guiding and convincing the customers on their exact business requirements, resolving their service issues with Banks avoiding customer complaints & softer delinquencies. A DSA is like a Financial PHYSICAN for its clients who understand the pulse of their Business.

Range of all Financial products under one roof: A Corporate DSA is a professional expert of its domain..Be it Business Loans, working capital facilities, Insurance, Agricultural financial assistance, Corporate lending, Investments anything…just get all under one roof.

Watching the growth of Private Banks and NBFC’s, even Nationalised Banks have now adapted DSA distribution network into their system which has been the key reason for their comeback. Earlier it was only Branch base sourcing. Even today approaching Bank for a loan/financial assistance is most difficult task for an individual. They are not been welcomed by Banks.